If you ever need some inspiration, this would be it — for those of you looking to loose weight. I found these on Bradons Blog, post Work Out, while doing some browsing for fitness and health related information. I love these ads: I need to figure out how to get a copy of the posters for myself.

I am quite the fan of their use of positive and negative space to depict a person trap in his or her “fatter” self, trying free themselves. Makes you think twice the next time you decide to munch on that fried chicken, ice cream cone, or soft drink.

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